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Role of brand names and product types on bicultural consumers’ purchase intentions

Role of brand names and product types on bicultural consumers’ purchase intentions

Moriuchi, Emi; Jackson, Paul R.
  • 期刊名称Journal of Consumer Marketing
  • 作者Moriuchi, Emi; Jackson, Paul R.
  • 卷第34卷
  • 期第1期
  • 印刷ISSN0736-3761
  • 文件大小660.96KB
  • 发表时间2017-01-09
  • DOI10.1108/JCM-10-2014-1190
  • 页码53-65
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