[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating Marketing Magic and Innovative Future Marketing Trends || Shared-Value or Mere Commercialization? Factors That Influence Perceptions of Collaborative Product Development: An Abstract
- 作者Stieler, Maximilian
- 文件大小129.96KB
- 发表时间2017
- DOI10.1007/978-3-319-45596-9_257
- 页码1401-1402
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