A Penny Saved Is Not a Penny Earned: When Decisions to Earn and Save Compete for Consumer Resources
- 期刊名称Journal of the Association for Consumer Research
- 作者Sharma, Eesha; Keller, Punam A.
- 卷第2卷
- 期第1期
- 印刷ISSN2378-1815
- 电子ISSN2378-1823
- 文件大小603.06KB
- 发表时间2017-01
- DOI10.1086/690462
- 页码64-77
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