Product order affects consumer preferences for variety bundles
Mittelman, Mauricio; Andrade, Eduardo B.
- 期刊名称European Journal of Marketing
- 作者Mittelman, Mauricio; Andrade, Eduardo B.
- 卷第51卷
- 印刷ISSN0309-0566
- 文件大小444.43KB
- 发表时间2017-05-08
- DOI10.1108/EJM-12-2015-0866