Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
- 期刊名称Journal of Consumer Research
- 作者Rozenkrants, Bella; Wheeler, S. Christian; Shiv, Baba
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小992.13KB
- 发表时间2017-05-02
- DOI10.1093/jcr/ucx067
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