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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || Comparing Customer Experiences and Usage Intentions Regarding Peer-to-Peer Sharing Platforms with Conventional Online Booking Websites: The Role of Social, Hedonic, and Functional Values

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || Comparing Customer Experiences and Usage Intentions Regarding Peer-to-Peer Sharing Platforms with Conventional Online Booking Websites: The Role of Social, Hedonic, and Functional Values

Rossi, Patricia

作者Rossi, Patricia
文件大小194.82KB
发表时间2017
DOI10.1007/978-3-319-47331-4_208
页码1049-1056

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