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Data Mining Approach for Direct Marketing of Banking Products with Profit/Cost Analysis

Data Mining Approach for Direct Marketing of Banking Products with Profit/Cost Analysis

Mitik, Merve; Korkmaz, Ozan; Karagoz, Pinar; Toroslu, Ismail Hakki; Yucel, Ferhat
  • 期刊名称The Review of Socionetwork Strategies
  • 作者Mitik, Merve; Korkmaz, Ozan; Karagoz, Pinar; Toroslu, Ismail Hakki; Yucel, Ferhat
  • 卷第11卷
  • 期第1期
  • 电子ISSN1867-3236
  • 文件大小885.04KB
  • 发表时间2017-6
  • DOI10.1007/s12626-017-0002-5
  • 页码17-31
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