Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
- 期刊名称Marketing Intelligence & Planning
- 作者Ramanathan, Jayasankar; Velayudhan, Sanal Kumar
- 印刷ISSN0263-4503
- 文件大小362.10KB
- 发表时间2017-09-13
- DOI10.1108/MIP-02-2017-0026
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