Star power: the evolution of celebrity endorsement research

• 期刊名称International Journal of Contemporary Hospitality Management
• 作者Yang, Wan; Okumus, Fevzi; Okumus, Fevzi
• 印刷ISSN0959-6119
• 文件大小541.98KB
• 发表时间2017-11-21
• DOI10.1108/IJCHM-09-2016-0543