Examining the role of relationship factors on eWOM effectiveness in social media
- 期刊名称International Journal of Internet Marketing and Advertising
- 作者Kim, Junga; Lee, Chunsik
- 卷第11卷
- 期第2期
- 印刷ISSN1477-5212
- 电子ISSN1741-8100
- 文件大小311.83KB
- 发表时间2017
- DOI10.1504/IJIMA.2017.084078
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