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Customer Engagement Marketing || Creating Stronger Brands Through Consumer Experience and Engagement

Customer Engagement Marketing || Creating Stronger Brands Through Consumer Experience and Engagement

Palmatier, Robert W.; Kumar, V.; Harmeling, Colleen M.

作者Palmatier, Robert W.; Kumar, V.; Harmeling, Colleen M.
文件大小296.15KB
发表时间2018
DOI10.1007/978-3-319-61985-9_10
页码221-242

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