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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Back to the Future: Using Marketing Basics to Provide Customer Value || Big Data-Driven Marketing: An Abstract

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Back to the Future: Using Marketing Basics to Provide Customer Value || Big Data-Driven Marketing: An Abstract

Krey, Nina; Rossi, Patricia

作者Krey, Nina; Rossi, Patricia
文件大小133.62KB
发表时间2018
DOI10.1007/978-3-319-66023-3_53
页码141-142

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