Cost-based price and value-based price: Are they conflicting approaches?
- 期刊名称Journal of Business & Industrial Marketing
- 作者Guerreiro, Reinaldo; Amaral, Juliana Ventura; Johnston, WesleyJ; Johnston, WesleyJ
- 印刷ISSN0885-8624
- 文件大小554.33KB
- 发表时间2018-02-09
- DOI10.1108/JBIM-04-2016-0085
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