How brand-oriented strategy affects the financial performance of B2B SMEs
- 期刊名称Journal of Business & Industrial Marketing
- 作者Anees-ur-Rehman, Muhammad; Wong, Ho Yin; Sultan, Parves; Merrilees, Bill; Johnston, WesleyJ; Johnston, WesleyJ
- 印刷ISSN0885-8624
- 文件大小672.91KB
- 发表时间2018-02-09
- DOI10.1108/JBIM-10-2016-0237
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