Trust and commitment within a virtual brand community: The mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gàbor
- 期刊名称Information & Management
- 作者Akrout, Houcine; Nagy, Gàbor
- 印刷ISSN0378-7206
- 文件大小746.50KB
- 发表时间2018-4
- DOI10.1016/j.im.2018.04.009