Typology of social media followers: the case of luxury brands
Ramadan, Zahy; Farah, Maya F.; Dukenjian, Armig
- 期刊名称Marketing Intelligence & Planning
- 作者Ramadan, Zahy; Farah, Maya F.; Dukenjian, Armig
- 印刷ISSN0263-4503
- 文件大小260.67KB
- 发表时间2018-05-08
- DOI10.1108/MIP-01-2018-0039