Chefsache Digitalisierung 4.0 || Anpassungen an die Markenführung in einer digitalen Welt
- 作者Reinnarth, Jörg; Schuster, Claus; Möllendorf, Jan; Lutz, André
- 文件大小1375.54KB
- 发表时间2018
- DOI10.1007/978-3-658-15877-4_26
- 页码205-255
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