How Context Can Make Advertising More Effective
- 期刊名称Journal of Advertising Research
- 作者Stipp, Horst
- 卷第58卷
- 期第2期
- 印刷ISSN0021-8499
- 文件大小531.21KB
- 发表时间2018-06
- DOI10.2501/jar-2018-022
- 页码138-145
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