Marketing a Taboo Product: Tackling the Consumer Mind-set in Pakistan
- 期刊名称Asian Journal of Management Cases
- 作者Khan, Nida Aslam
- 印刷ISSN0972-8201
- 电子ISSN0973-0621
- 发表时间2018-07-03
- DOI10.1177/0972820118780745
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