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Online advertorial attributions on consumer responses: materialism as a moderator

Online advertorial attributions on consumer responses: materialism as a moderator

Chang, Hsin Hsin; Wong, Kit Hong; Chu, Tsun Wei
  • 期刊名称Online Information Review
  • 作者Chang, Hsin Hsin; Wong, Kit Hong; Chu, Tsun Wei
  • 卷第42卷
  • 期第5期
  • 印刷ISSN1468-4527
  • 文件大小435.96KB
  • 发表时间2018-09-10
  • DOI10.1108/OIR-08-2016-0214
  • 页码697-717
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