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Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Koivisto, Elina; Mattila, Pekka

期刊名称Journal of Business Research
作者Koivisto, Elina; Mattila, Pekka
印刷ISSN0148-2963
文件大小2467.41KB
发表时间2018-10
DOI10.1016/j.jbusres.2018.10.030

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