Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations
- 期刊名称Journal of technology management & innovation
- 作者Stryja, Carola; Satzger, Gerhard
- 卷第13卷
- 期第1期
- 电子ISSN0718-2724
- 文件大小119.85KB
- 发表时间2018-05
- DOI10.4067/S0718-27242018000100019
- 页码19-26
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