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Young Chinese consumers' brand perception; the role of mianzi as moderator

Young Chinese consumers' brand perception; the role of mianzi as moderator

Rashid, Rao Muhammad; Rashid, Qurat ul Ain; Nawaz, Muhammad Asim; Akhtar, Sadia
  • 期刊名称Journal of Public Affairs
  • 作者Rashid, Rao Muhammad; Rashid, Qurat ul Ain; Nawaz, Muhammad Asim; Akhtar, Sadia
  • 印刷ISSN1472-3891
  • 电子ISSN1479-1854
  • 文件大小560.32KB
  • 发表时间2019-05-02
  • DOI10.1002/pa.1930
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