Foreign retail banner longevity
Finnegan, Carol; Tsang, Seng-Su; Woodward, George; Chang, Jean
- 期刊名称International Marketing Review
- 作者Finnegan, Carol; Tsang, Seng-Su; Woodward, George; Chang, Jean
- 印刷ISSN0265-1335
- 文件大小315.55KB
- 发表时间2019-05-13
- DOI10.1108/IMR-01-2018-0036