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The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

Riquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J.; Iacobucci, Dawn

期刊名称Journal of Interactive Marketing
作者Riquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J.; Iacobucci, Dawn
卷第47卷
印刷ISSN1094-9968
文件大小622.82KB
发表时间2019-08
DOI10.1016/j.intmar.2018.12.002
页码35-52

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