Cause-related marketing: an exploration of new avenues through conjoint analysis
- 期刊名称Benchmarking: An International Journal
- 作者Kulshreshtha, Kushagra; Bajpai, Naval; Tripathi, Vikas; Sharma, Gunjan
- 印刷ISSN1463-5771
- 文件大小373.69KB
- 发表时间2019-06-10
- DOI10.1108/BIJ-05-2018-0131
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