“It’s a new game out there”: e-commerce in internationalising retail SMEs
- 期刊名称International Marketing Review
- 作者Hånell, Sara Melén; Rovira Nordman, Emilia; Tolstoy, Daniel; Özbek, Nurgül
- 印刷ISSN0265-1335
- 文件大小228.78KB
- 发表时间2019-06-19
- DOI10.1108/IMR-03-2018-0107
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