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Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M.
  • 期刊名称European Journal of Marketing
  • 作者Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M.
  • 印刷ISSN0309-0566
  • 文件大小387.80KB
  • 发表时间2019-06-25
  • DOI10.1108/EJM-02-2019-0189
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