Impact of Brand Experience on Brand Equity of Online Shopping Portals: A Study of Select E-Commerce Sites in the State of Jammu and Kashmir
- 期刊名称Global Business Review
- 作者Beig, Faseeh Amin; Nika, Fayaz Ahmad
- 印刷ISSN0972-1509
- 电子ISSN0973-0664
- 发表时间2019-06-21
- DOI10.1177/0972150919836041
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