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[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Investigating the Social Media Potential to Attract Customers in the Banking Services Industry Using Fuzzy Delphi and Analytic Hierarchy Process

[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Investigating the Social Media Potential to Attract Customers in the Banking Services Industry Using Fuzzy Delphi and Analytic Hierarchy Process

Kavoura, Androniki; Kefallonitis, Efstathios; Giovanis, Apostolos

作者Kavoura, Androniki; Kefallonitis, Efstathios; Giovanis, Apostolos
文件大小233.10KB
发表时间2019
DOI10.1007/978-3-030-12453-3_66
页码575-582

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