Optimal Media Mix for IEC Campaigns Using Fuzzy Linguistic Genetic Algorithm: A Study of Swachh Bharat Abhiyan (Clean India Mission)
- 期刊名称Journal of Operations and Strategic Planning
- 作者Sharma, Manu; Joshi, Sudhanshu
- 卷第2卷
- 期第1期
- 印刷ISSN2516-600X
- 电子ISSN2516-6018
- 文件大小795.66KB
- 发表时间2019-06
- DOI10.1177/2516600X19857357
- 页码1-21
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