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The Role of Social Media in the Purchase of Books: Empirical Evidence from Vietnam’s Publishing Industry

Nguyen, Hoang Viet; Huy, Le Van; Nguyen, The Ninh; Dinh, Van Son; Tran, Viet Thao

期刊名称Publishing Research Quarterly
作者Nguyen, Hoang Viet; Huy, Le Van; Nguyen, The Ninh; Dinh, Van Son; Tran, Viet Thao
印刷ISSN1053-8801
电子ISSN1936-4792
文件大小642.50KB
发表时间2019-8-27
DOI10.1007/s12109-019-09682-4