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[Business Analytics] Perceived Brand Localness (An Empirical Study of the German Fashion Market) || Empirical Research and Method Approach

[Business Analytics] Perceived Brand Localness (An Empirical Study of the German Fashion Market) || Empirical Research and Method Approach

Igelbrink, Jörg
  • 作者Igelbrink, Jörg
  • 文件大小3135.17KB
  • 发表时间2020
  • DOI10.1007/978-3-658-28767-2_3
  • 页码67-152
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