Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan

• 期刊名称Management Science Letters
• 作者Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salleh, Salniza Bt Md.
• 印刷ISSN1923-9335
• 电子ISSN1923-9343
• 文件大小498.25KB
• 发表时间2020
• DOI10.5267/j.msl.2020.3.012
• 页码2237-2248