海量图书期刊资源,随时随地畅享阅读乐趣
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messagesBee, Colleen; Dalakas, Vassilis · Journal of Marketing Communications · 2013
Entertainment Marketing and Experiential ConsumptionHackley, Christopher; Tiwsakul, Rungpaka · Journal of Marketing Communications · 2006
In MemoriamKerr, Gayle · Journal of Marketing Communications · 2014
Communicating brand gender through type fontsGrohmann, Bianca · Journal of Marketing Communications · 2014
BOOK REVIEWJournal of Marketing Communications · 1998
In MemoriamKitchen, Philip · Journal of Marketing Communications · 2013
Book reviewJournal of Marketing Communications · 2008
Controversial advertisingErdogan, B. Zafer · Journal of Marketing Communications · 2008
Service brands and communication effectsO'Cass, Aron; Grace, Debra · Journal of Marketing Communications · 2004