市场营销实训指导手册
- 作者王文艺主编；蔡晓民，李海琼副主编
- 出版社杭州：浙江大学出版社
- 标注页数281 页
- 文件页数293 页
- 文件大小12.55 MB
- 出版时间2004
- ISBN7308038599
内容简介
本书以实训教学体系的建立入篇，涵盖技能与素质两大教学模块，以企业的实际需要为主线，以理论为服务于实践为出发点，以必需、够用为原则，突出流程、模式、文案、表格、操作要求，力图达到对营销实务的直接的指导效果。
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