创意影响力 中国深圳设计之都报告 2013
- 作者陈寅主编
- 出版社深圳：深圳报业集团出版社
- 标注页数197 页
- 文件页数201 页
- 文件大小51.63 MB
- 出版时间2013
- ISBN9787807095613
Social Marketing: Its Definition and DomainAlan R. Andreasen · Journal of Public Policy & Marketing · 1994
The New Marketing MyopiaSmith, N. Craig; Drumwright, Minette E; Gentile, Mary C · Journal of Public Policy & Marketing · 2010
Stakeholder Marketing 2.0Chakravorti, Bhaskar · Journal of Public Policy & Marketing · 2010
Marketing as Constructive EngagementShultz, Clifford J · Journal of Public Policy & Marketing · 2007
Ethical Challenges of Social MarketingBrenkert, George G. · Journal of Public Policy & Marketing · 2002
Marketing Ethics: Onward toward Greater ExpectationsGene R. Laczniak · Journal of Public Policy & Marketing · 1993
Front MatterJournal of Public Policy & Marketing · 2006
The Same, but DifferentJoel B. Cohen · Journal of Public Policy & Marketing · 2006