Assessing Construct Validity in Organizational ResearchRichard P. Bagozzi, Youjae Yi and Lynn W. Phillips · Administrative Science Quarterly · 1991

Multitrait-Multimethod Matrices in Consumer ResearchRichard P. Bagozzi and Youjae Yi · Journal of Consumer Research · 1991

On the Use of Structural Equation Models in Experimental DesignsRichard P. Bagozzi and Youjae Yi · Journal of Marketing Research · 1989

The Degree of Intention Formation as a Moderator of the Attitude-Behavior RelationshipRichard P. Bagozzi and Youjae Yi · Social Psychology Quarterly · 1989

State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon UsageRichard P. Bagozzi, Hans Baumgartner and Youjae Yi · Journal of Consumer Research · 1992

Inviting questionsKhan, Uzma; Tormala, Zakary L. · Journal of Consumer Psychology · 2012

Consumer decisions in relationshipsSimpson, Jeffry A.; Griskevicius, Vladas; Rothman, Alexander J. · Journal of Consumer Psychology · 2012

Mediation with categorical variables compleatIacobucci, Dawn · Journal of Consumer Psychology · 2012

Research Dialogue IntroductionPriester, Joseph R.; Petty, Richard E. · Journal of Consumer Psychology · 2012

Sadness and consumptionGarg, Nitika; Lerner, Jennifer S. · Journal of Consumer Psychology · 2013

Research dialogue introductionPriester, Joseph R.; Petty, Richard E. · Journal of Consumer Psychology · 2013

Selective versus comparative processingKardes, Frank R. · Journal of Consumer Psychology · 2013

Editorial BoardJournal of Consumer Psychology · 2012