海量图书期刊资源,随时随地畅享阅读乐趣
All research is interpretive!Gummesson, Evert · Journal of Business & Industrial Marketing · 2003
Franchisee perceived relationship valueLewin, Jeffrey; Harmon, Tracy R.; Griffiths, Merlyn A. · Journal of Business & Industrial Marketing · 2008
The Enigma of Cooperative AdvertisingRoslow, Sydney; Laskey, Henry A.; Nicholls, J.A.F. · Journal of Business & Industrial Marketing · 1993
Target costingGagne, Margaret L.; Discenza, Richard · Journal of Business & Industrial Marketing · 1995
Managing the “S” Curves of InnovationBrown, Rick · Journal of Business & Industrial Marketing · 1992
Positioning strategies in business marketsKalafatis, Stavros P.; Tsogas, Markos H.; Blankson, Charles · Journal of Business & Industrial Marketing · 2000
Exploiting Niches Using Relationship MarketingShani, David; Chalasani, Sujana · Journal of Business & Industrial Marketing · 1993
The Need for Marketing in EntrepreneurshipHisrich, Robert D. · Journal of Business & Industrial Marketing · 1992