海量图书期刊资源,随时随地畅享阅读乐趣
Brand Yourself a Changemaker!Bandinelli, C.; Arvidsson, A. · Journal of Macromarketing · 2013
Marketing and the New MaterialismScott, K.; Martin, D. M.; Schouten, J. W. · Journal of Macromarketing · 2014
Brands Defined as Semiotic Marketing SystemsConejo, F.; Wooliscroft, B. · Journal of Macromarketing · 2014
Schumpeter--Fifty Years LaterDixon, D. F. · Journal of Macromarketing · 2000
Framework for Analyzing Marketing EthicsLaczniak, G. R. · Journal of Macromarketing · 1983
A General Theory of Marketing EthicsHunt, S. D.; Vitell, S. · Journal of Macromarketing · 1986
Market Responsiveness to Societal InterestsGonzalez-Padron, T. L.; Nason, R. W. · Journal of Macromarketing · 2009
Periodization in Marketing HistoryHollander, S. C. · Journal of Macromarketing · 2005