Readings in Marketingby J. H. Westing
- 期刊名称Journal of Marketing
- 作者Review by: S. G. Wennberg
- 卷第18卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小170.52KB
- 发表时间1954-04
- DOI10.2307/1247942
- 页码449-450
Economic Phases of the Wholesale MarketNathanael H. Engle · The American Economic Review · 1933
Wages, Prices, and ProfitsNathanael H. Engle · The Journal of Business of the University of Chicago · 1947
Documents, Reports, and LegislationNathanael H. Engle · The American Economic Review · 1932
Housing Conditions in AmericaEngle, Nathanael H. · Journal of the American Statistical Association · 1935
Bread Buying HabitsNathanael H. Engle · Journal of Marketing · 1956
Inventories and Business Cyclesby Moses AbramovitzReview by: Nathanael H. Engle · Journal of Marketing · 1951
Adjustment of Wholesaling to 1941 and afterNathanael H. Engle · Journal of Marketing · 1941
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013