Book Review: Marketing: Text and Cases
- 期刊名称Journal of Marketing
- 作者Bliss, Perry
- 卷第21卷
- 期第2期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小482.16KB
- 发表时间1956-10
- DOI10.1177/002224295602100217
- 页码240-242
Families and How They LiveReview by: Henry A. Burd · Journal of Marketing · 1939
That Middleman Is Here AgainReview by: Henry A. Burd · Journal of Marketing · 1938
Abercrombie & FitchReview by: Henry A. Burd · Journal of Marketing · 1939
"Cost" under the Unfair Practices ActHenry A. Burd · Journal of Marketing · 1942
A. & P. Goes to the WarsReview by: Henry A. Burd · Journal of Marketing · 1938
How Radio Measures Its AudienceReview by: Henry A. Burd · Journal of Marketing · 1939
Talent for Sellingby Don E. GilmanReview by: Henry A. Burd · Journal of Marketing · 1939
Planned Packagingby Harry JonesReview by: Henry A. Burd · Journal of Marketing · 1951
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013