Das Handbuch der Verkaufsleitungby Heinz K. Joschke
- 期刊名称Journal of Marketing
- 作者Review by: Ferdinand F. Mauser
- 卷第23卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小223.26KB
- 发表时间1958-10
- DOI10.2307/1247861
- 页码236-237
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