Test Marketing of New Consumer Products
- 期刊名称Journal of Marketing
- 作者Ladik, Frank; Kent, Leonard; Nahl, Perham C.
- 卷第24卷
- 期第4期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小741.59KB
- 发表时间1960-04
- DOI10.1177/002224296002400405
- 页码29-34
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