New Products Need Special Management
- 期刊名称Journal of Marketing
- 作者Murphy, John H.
- 卷第26卷
- 期第4期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小664.30KB
- 发表时间1962-10
- DOI10.1177/002224296202600409
- 页码46-49
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