Henry J. Kaiser
- 期刊名称Journal of Marketing
- 作者James Playsted Wood
- 卷第27卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小267.66KB
- 发表时间1963-04
- DOI10.2307/1248378
- 页码75-77
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