A New Method for Testing Pricing Decisions
- 期刊名称Journal of Marketing
- 作者Jack Abrams
- 卷第28卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小258.66KB
- 发表时间1964-07
- DOI10.2307/1249149
- 页码6-9
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