Post-Purchase Reinforcement and Back-Out Behavior
- 期刊名称Journal of Marketing Research
- 作者James H. Donnelly, Jr. and John M. Ivancevich
- 卷第7卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小424.59KB
- 发表时间1970-08
- DOI10.2307/3150304
- 页码399-400
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