A Note on a Simultaneous-Equation Regression Study of Advertising and Sales of Cigarettes
- 期刊名称Journal of Marketing Research
- 作者Dominguez, Luis V.; Page, Albert L.
- 卷第8卷
- 期第3期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小469.96KB
- 发表时间1971-08
- DOI10.1177/002224377100800320
- 页码386-387
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