Intermarket Patronage: A Psychographic Study of Consumer Outshoppers
- 期刊名称Journal of Marketing
- 作者Fred D. Reynolds and William R. Darden
- 卷第36卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小941.93KB
- 发表时间1972-10
- DOI10.2307/1250427
- 页码50-54
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